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Creatives: Joyce King Thomas
January 17 @ 6:00 pm - 7:00 pm CST
According to McCann WorldGroup, “Joyce (King Thomas) is best known as the writer behind MasterCard’s ‘Priceless’ campaign, which runs in 100 countries and has been spoofed by everyone from Ralph Nader to Bart Simpson. During a 17-year tenure that saw her rise to Chief Creative Officer of McCann Erickson NY, the NY agency won over a billion dollars in new business from brands like the U.S. Army, Verizon, Nikon and Weight Watchers. She led the creation of iconic ideas, such as the Staples ‘Easy Button’ campaign, which went beyond an ad campaign to become Staples’ best-selling product.”
Springfield Creatives is excited to host and learn from Joyce. Be sure to mark your calendars for Thursday (not our usual Wednesday!) January 17th, and we’ll see you then!